I spent most of last week in Leeds at the LGComms conference and just wanted to capture a few thoughts about this. I also did a lot of tweeting from the conference as I decided to do that as a way of taking my own notes and that worked very well for me – will be doing it again. Also enjoyed the feedback from the folks who were not at the conference!
Not surprisingly the conference mood was very focused on the recent cost cutting announcements and the knowledge that the next few years will be very tough for the Public Sector – and even more so for Communications which is not a front line service and can expect to be looked at very vigorously. There was some interesting content around some of the larger public health and safety campaigns which obviously save money in terms of behavior change – but on a slower timescale than is needed to justify the expenditure in the short term – and also on the reputation campaign as a way of valuing communication activity. However even with these more positive stories the mood was definitely focused on how to save costs.
If you are interested then I have written up the sessions that I attended: (more…)